Unity Health Care
We Treat You Well

Request for Proposals

Fundraising Consultant

Request for Proposals

Unity Health Care is seeking an experienced fundraising consultant to place under contract for an initial period of up to six months to implement a comprehensive funding program for our individual giving[1] program.


Since 1985, Unity Health Care has been a staple in the Washington, D.C. community. Founded as Health Care for the Homeless Project (HCHP), providers and staff provided primary health care services to homeless individuals and families residing in local emergency shelters or on the streets of D.C. The organization expanded when it became the federal government’s emergency grantee for the Community Health Center program, which increased our patient base and progressed into a full-service health care organization offering primary, dental, and specialty health services to all district residents, including homeless individuals and families. 

Within the industry of federally qualified health centers (FQHC), Unity has grown to be very innovative – in program design, funding solutions and use of technology. Made up of compassionate, caring, and hard-working individuals, Unity is now at an important phase of strengthening the message of quality, whole-person, accessible care for men, women, and children, regardless of ability to pay.

Unity Health Care currently receives funds from a mix of patient service revenue, large grants, fundraising events, and corporate sponsorships. We are looking to develop a more robust individual donors fundraising program.

Funding Profile

History of fundraising staff and operations:
Unity Health Care heavily relies on public and private foundation grants and fundraising events to fill in gaps for funding priorities. In 2007, the Unity Health Care Foundation was established with the intent to formalize the fundraising strategy largely focused on grant writing. While the majority of the work of this department focused on grants, team members initiated newsletters and appeals to gain more traction with individual donors.  In 2014, the Foundation was dissolved.

We are now at the beginning stages of developing a more robust development strategy focusing on individuals. Currently, there is a small team working on private fundraising.  

Our Need/Scope of Work

The well-qualified consultant will be based in the Washington, D.C. metro area to undertake the following tasks:

  1. Develop and implement a comprehensive fundraising plan with specific tasks and measurable goals for Unity Health Care’s individual giving program.
    1. Develop detailed annual calendar for individual fundraising
    2. Develop messaging and storytelling strategy
    3. Detailed solicitation plan
    4. Plan for cultivating new donors including those not familiar with Unity

  2. Formulate and execute engagement and cultivation activities with current donors.
    1. Create and execute detailed donor engagement strategy
    2. Use donor database to develop donor profile to target and communicate to like-minded individuals
    3. Develop solicitation materials in partnership with communications team
    4. Build and execute recognition and stewardship plan
    5. Improve crowdfunding activities and outreach

  3. Expand donor list into new giving opportunities for individuals.
    1. Effectively communicate giving opportunities such as CFC, DC OneFund, Double the Donation, etc. for workplace giving

At the conclusion of the engagement, we plan to hire a full-time staff member to execute the individual giving program based on the fundraising plan and strategy developed by the consultant.

Timeline for Activities

Deadline for proposals:           June 12, 2018
Selection:                                 June 15, 2018
Work Starts:                             June25, 2018
Final Deliverable:                    December 31, 2018


The consultant will need to dedicate 20 – 30 hours per week with preferably one designated day per week in Unity’s Washington D.C. corporate office for meetings and in-person contact with small fundraising team.

The consultant will work with directly with the Director of Communications and a small team focused on fundraising activities.

How to Apply

Please submit the following items to ndavis@unityhealthcare.org

  • Resume
  • Proposal (maximum 5 pages) detailing:
    • Outline of proposed activities and timeline
    • Brief case histories that illustrate ability and experience
    • List of current and former clients in Washington, D.C. or related fields for whom you have worked in a similar vein
    • Consultant rate and explanation of consultants billing procedures including rates, mark-ups, etc.
    • Two references

We are seeking best value proposals and are happy to engage in conversations with applicants as they develop their proposals.

Proposal will be evaluated on:

  • Demonstrated expertise, impact, and results in fundraising particularly for individual donors
  • Understanding of and ability to meet our goals and objectives.
  • Familiarity with the Washington, D.C. healthcare or homeless services
  • Personnel qualifications and experience
  • Cost for value of the proposal

Contract Terms

Unity Health Care will finalize contract terms upon selection. All contracts are subject to review by Unity Health Care’s legal counsel, and a project will be awarded upon signing of an agreement or contract, which outlines terms, scope, budget and other necessary items.

All proposals should be sent via e-mail to:

Nedra Davis, Director of Communications at ndavis@unityhealthcare.org by Tuesday, June 12, 2018.


[1] Donations from individuals up to $5,000